Investments are a core part of our business

VNTRS can invest in any sector or industry but it’s important for us to only partner up with companies where we can truly add value. In order for the startup to be a good fit with our investment model and expertise, this is what we need to understand before investing:

• What stage are you in; early stage, growth or later?
• Do you have a digital business model?
• Are you operating in a growing market?
• Is the founding team excellent?
• Do you need more competence within tech, growth or business development?


Our different investment models

We always aim to do what’s best for the companies that we work with, and we’re flexible when it comes to an investment model and partnership arrangement.

Below you can find the four ways in which we can invest in; co-founding a company, sweat equity, joint ventures and VEQ.

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Sweat equity

If we strongly believe in the entrepreneurs and the companies we work with, we can reinvest a part of our fee for equity. In that way we can offer the competence and resources a company needs below market prices. We also become long term partners with the same incentives. Having VNTRS as an owner, you always have solid tech and business competence within reach.

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Co-founding a company

When we meet a person or a team that we see great potential in, we are willing to start companies from scratch and become co-founders of the company. VNTRS then contributes with knowledge and resources in getting from 0 to 1 until the team can stand on its own legs.

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Joint ventures

For larger corporations that wants to challenge old assumptions and test new digital products in the market with minimal risk, we can found new entities jointly with our clients. Our clients contribute with capital, whilst VNTRS contributes with agile tech-teams and startup know-how.



VNTRS Equity (VEQ) originates from VNTRS and is a pre-seed and seed investment company. VEQ invests in technology companies with innovative and scalable businesses that have not yet reached a large commercial scale and that still are in the early phases of building/commercializing their product. 

What to expect when partnering up with us?

VNTRS Investment process

VNTRS is a hands-on tech partner and investor, and we want to help you reach your goals – but also create new goals together.

If we decide to work together, we’d become a part of your founding team and you’ll always have tech and startup competence within reach. 

Ready for taking the next step and exploring how we can do great things together? Get in touch with us by filling in the form below and we’ll contact you as soon as we can!

The first step is an introduction meeting, where we explore our potential cooperation!

VNTRS Investments


Sweat Equity

An example of how a Sweat Equity set up might look like:

VNTRS builds your digital product and we reinvest a percentage of our fees. In general, we reinvest all our profit and take cash payment only to cover team salaries and overhead. We invest cash in a share issue like any other investor. 

However, that cash is then invoiced back, giving the company a pool of hours from VNTRS consultants with a credit of X%. The remaining Y% that is financed by the company/other investors is invoiced on a monthly basis.

Co-Founding a Company

An example of how a Co-Founding a company set up might look like:

We start the company together or do a nominal investment and then we work together with a reduced “start-up” price that only covers the cost of the team.

Joint Ventures

An example of how a Joint Ventures set up might look like:

VNTRS and the corporation start a new company where the corporate invests e.g. 5 MSEK and obtains e.g. 51% of the company. The VNTRS team works for reduced fees over an agreed period of time or agreed scope, corresponding to the valuation of the shares VNTRS holds after the investment of the joint venture partner. 

The joint venture partner can minimise legal, operational, and financial risk, except for the initial investment, and might also have an option to buy VNTRS out and integrate the joint venture into the core business in the future.